CEO's Cute Sweetheart

The company's CEO walks in on a humiliating blind date and decides to step in. The woman on the receiving end is Nami Hebert, a former classmate he remembers far better than she might expect. What starts as a rescue turns into a sweet, slightly absurd arrangement that neither of them planned.

Premise

Nami is under pressure from her family to marry, and the blind date is one more attempt to push her toward that goal. In a moment of desperation she comes up with a plan and asks the CEO to pretend to be her boyfriend. He agrees, and then surprises her by suggesting they marry right away. He keeps his identity as the CEO a secret and moves into Nami's house as an ordinary guy. The premise rests on that double life, a powerful man living among people who have no idea who he is, and the story leans on the comedy and warmth that come from it.

Characters

The CEO is the engine of the story. He carries a memory of a fateful moment with Nami from their school days, and that memory explains why he steps in when he sees her in trouble. Nami is the woman caught between her family's expectations and her own wish for control. The synopsis does not give the CEO a name, so he is best described by his role. Nami's family is the pressure point in the story, the people whose demands start the fake relationship and keep it going.

Main arc

The listing lays out the opening premise: the rescue, the pretend boyfriend, the sudden marriage, and the move into Nami's home. The synopsis ends on the promise of a romance full of sweetness, which means the middle and late episodes will carry the relationship forward. Across 103 episodes, a contract-style romance like this usually moves from a practical arrangement toward real feeling, and the hidden identity keeps tension alive as the couple grows closer. That shape is a convention of the form and not a detail confirmed by the synopsis.

Themes & tropes

The story is built on a hidden identity. The CEO's status is the secret that drives every scene, and the gap between what Nami knows and what the audience knows creates steady dramatic irony. Fake marriage is the arrangement that brings them together, and it gives the romance its push and pull. Class plays a quiet role too, since a man of great wealth chooses to live as an ordinary person. The earlier history between the two adds a second layer, because the feelings are not entirely new.

Why viewers watch

The appeal is the slow reveal and the cozy domestic setting. Fans of the billionaire and CEO romance will recognize the pattern, and the pretend-relationship premise adds a playful edge. Watching a powerful man learn ordinary life, and watching Nami discover who he really is, gives each episode a small payoff. The listing is light on specifics beyond the setup, so the first few episodes will show whether the warmth or the secret takes the lead.